IDENTITY tributes renown fashion photographer, Peter Lindbergh shortly after his passing on September 3, 2019. Lindbergh was known for his black and white photography and the way he could make authentic connections with the models he photographed. He ushered in the era of the supermodel in the 1990s and was an inspiration to Jason and Mike.

Peter Lindbergh’s work had a significant impact on Jason. It shifted how he processed the world around through this camera.

IDENTITY explores the depths of personality, oneness, and individuality.

This project would become negativs’ largest photoshoot to date.

Photos by Jason Cortez and Mike Rose with Nora Armstrong, Sasha Avilov, Brax Bonner, Kat Amato, and Arianna Flores-Moya. Production Assistance by Kellie Harlow.